Collegiate Licensing
All merchandise bearing University of Richmond marks must be acquired from a UR-licensed vendor. Collegiate Licensing Company (CLC) manages licensing on behalf of the University. Through CLC, licensees submit all products and artwork for approval prior to production and, except where exempted in the policy, pay royalties to the University.
Reproduced marks may not be altered in any way and the proper trademark or registration designation must be included in the design. Refer to the University's logo policy for further information.
Royalties
The University's royalty rate is 12%. All vendors pay royalties on products that carry our trademarks and/or logos. The following categories of goods are exempt:
- University purchases of licensed products bearing the licensed marks that are not for resale, or that are for purely philanthropic purposes
- Items bearing the University of Richmond official seal
- Products used by or on behalf of the athletic department; this does not include items that are resold to the general public
- Student organizations' purchases that are not for resale, or that are for purely philanthropic purposes; this does not include items that are resold to the general public
Product Exclusions
These products are not permitted to carry any of the University's trademarks:
- Pocketknives
- Lighters
- Candles
- Any products related to alcohol, tobacco, weapons, or sexual products