Collegiate Licensing

All merchandise bearing University of Richmond marks must be acquired from a UR-licensed vendor. Collegiate Licensing Company (CLC) manages licensing on behalf of the University. Through CLC, licensees submit all products and artwork for approval prior to production and, except where exempted in the policy, pay royalties to the University.

Reproduced marks may not be altered in any way and the proper trademark or registration designation must be included in the design. Refer to the University's logo policy for further information.


The University's royalty rate is 12%. All vendors pay royalties on products that carry our trademarks and/or logos. The following categories of goods are exempt:

  • Products used by the athletic department, specifically, game day uniforms, practice attire and equipment.
Product Exclusions

These products are not permitted to carry any of the University's trademarks:

  • Pocketknives
  • Lighters
  • Candles
  • Any products related to alcohol, tobacco, weapons, or sexual products